Founder & CEO, The Urban List

Susannah George is a digital marketer, entrepreneur and CEO of The Urban List – Australia and New Zealand’s largest digital lifestyle guide.

From humble beginnings – launched in 2011 from her bedroom – The Urban List has emerged as one of the region’s fastest-growing, most influential lifestyle destinations, attracting more than 2.5 million visitors each month.

The idea was born from Susannah’s passion for small business – a curated city guide, driving new customers to the operators she loved. Today, the reach and influence of The Urban List audience has attracted a customer base of the world’s most influential lifestyle brands, tourism bodies, restaurants and retailers.

Susannah was named Woman of The Year in the Women In Media Awards (2015) and won the Digital category for two consecutive years (2015, 2016).

Alongside her love for food, design, travel and family, Susannah is an active member of Entrepreneurs’ Organisation, an independent board member of Racing Queensland and ambassador for The Hunger Project’s Unleashed Women initiative.

Loyalty, Liquidity & Leadership

Join The Urban List Founder as she shares the highs and lows of her journey.